At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
It takes just 30 minutes – using only a bucket, a spoon, a cloth and a four-gram Procter & Gamble sachet – to purify 10 litres of dirty, contaminated water. Rose M lives in a semi-urban area in Kisumu County in Western Kenya with her husband ... View More
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More
Non-governmental organizations (NGOs) praised Proctor & Gamble (P&G) this week after the family, personal care and household products company expanded its chemical disclosure. P&G has listed the ingredients it uses in its fragrances and s... View More
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
Today, Procter & Gamble released its 17th annual sustainability report, which details the progress it is making to reduce its environmental footprint and improve social conditions for those in need.The report reinforces the Company’s commitment... View More
It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More
Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More
Researchers from both companies are looking to biomimicry in hopes of improving adhesives and increasing the recyclability of auto parts. ... View More
Procter & Gamble (P&G) announced today plans to meet its electricity demands by using 100 percent wind power to make iconic Fabric & Home Care brands, such as Tide and Dawn. This is possible thanks to a new partnership with EDF Renewabl... View More
Today, the Closed Loop Fund, an impact investment fund that makes below-market loans to recycling companies and municipalities for recycling infrastructure, announced its first three investments to bolster said infrastructure and reduce the over $5 b... View More
This post is part of a series produced by The Huffington Post, "What's Working: Sustainable Development Goals," in conjunction with the United Nations' Sustainable Development Goals (SDGs). The proposed set of goals will be the subject of d... View More
Two initiatives for reducing businesses’ impacts on the environment have attracted globally recognized brands this week at Climate Week NYC.On Tuesday, the United Nations (UN) announced a new initiative to help businesses and individuals reduce the... View More
Last week, Procter & Gamble (P&G) announced two new 2020 goals: delivering 15 billion liters of clean drinking water through its Children’s Safe Drinking Water Program (CSDW) and reducing greenhouse gas (GHG) emissions from its facilities b... View More
Package labels that clearly detail food product ingredients have become the norm, thanks in large part to demand from consumers who want to be able to make informed decisions about their purchases. But what about other information related to sustaina... View More
Procter & Gamble (P&G) announced today a new goal to reduce absolute greenhouse gas emissions from its facilities by 30% by 2020. The goal was developed in partnership with World Wildlife Fund (WWF). This new goal is based on the best availab... View More
If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications. ... View More
Today, the US Department of State released its 2015 Global Trafficking in Persons Report, which places countries onto one of three tiers based on the extent of their efforts to comply with “minimum standards for the elimination of trafficking.” T... View More
Procter & Gamble (P&G) Fabric Care has announced a new initiative that will see 230 million bottles of flagship brands such as Ariel, Dash, Lenor and Unstopables made out of Post-Consumer Recyclate (PCR — aka recycled packaging). If laid ou... View More
This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have ... View More