REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI is tagged in 87 assets. Page 1 of 5.

Article

Innovation & Technology

Brands Are Shaping a Better Future by Designing for How People Live

Published on May 13, 2024

About a 9 minute read

SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More

Article

Innovation & Technology Collaboration & Co-Creation

Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains

Published on October 26, 2023

About a 4 minute read

With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy. ... View More

Article

Collaboration & Co-Creation

REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

Published on July 12, 2023

About a 5 minute read

The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home. ... View More

Article

Supply Chain Marketing & Communications

Consumer Product Brands Embrace Responsible Forestry

Published on February 14, 2023

About a 5 minute read

When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice? ... View More

Article

Innovation & Technology

Outdoor Apparel Brands Present Path to Lower-Impact Textile, Apparel Factories

Published on February 13, 2023

About a 4 minute read

Study by Burton, New Balance, Patagonia, REI, Gore and the Outdoor Industry Association reveal major CO2, cost and energy savings with decarbonized heating processes. ... View More

Article

Marketing & Communications Organizational Governance

5 Ways to Turn Your Purpose into a Competitive Advantage

Published on January 26, 2022

About a 4 minute read

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

Article

Consumer Behavior Change Marketing & Communications

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Published on November 22, 2021

About a 6 minute read

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

Article

Collaboration & Co-Creation Circular Economy

Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’

Published on February 24, 2021

About a 4 minute read

As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action. ... View More

Article

Organizational Governance Marketing & Communications

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Published on December 14, 2020

About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article

Organizational Governance Organizational Governance

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

Published on December 8, 2020

About a 4 minute read

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

Article

Circular Economy

Could the Great American Outdoors Act Lead to Equitable Access to Nature?

Published on July 23, 2020

About a 4 minute read

Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative powe... View More

Article

Organizational Governance Organizational Governance

How to Find Your Authentic Corporate Purpose

Published on February 14, 2020

About a 4 minute read

Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels ea... View More

Article

Marketing & Communications Circular Economy Innovation & Technology

Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

Published on January 31, 2020

About a 5 minute read

We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More

Article

Circular Economy Innovation & Technology

Give More, and Better, This Season: The 2019 SB Holiday Gift Guide

Published on December 12, 2019

About a 8 minute read

What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. ... View More

Article

Organizational Governance Marketing & Communications

As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

Published on October 24, 2019

About a 7 minute read

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. ... View More

Article

Are you getting full credit for your ESG work? Cynthia Figge shares how CSRHub can help align perception with performance.

Published on August 21, 2019

About a 6 minute read

Sustainable Brands took a bold step forward this year. With the support of members and our advisory board, we launched the SB Voyager Program creating an even more inclusive community. It enables companies that have a publicly stated commitment to tr... View More

Article

Community Updates

REI Co-op Announces Record Financial Results, Major Expansion of Rentals and Used Gear

Published on April 9, 2019

About a 5 minute read

Co-op that rejected Black Friday sets out to connect 150 million more Americans to the outdoors ... View More

Article

Consumer Behavior Change

The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

Published on November 21, 2018

About a 9 minute read

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article

Circular Economy

Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste

Published on November 16, 2018

About a 7 minute read

The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike. ... View More

Article

Consumer Behavior Change

REI Again Urging Americans to #OptOutside, Studying Link to Human Health

Published on October 24, 2018

About a 4 minute read

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

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