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REI

REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI is tagged in 87 assets. Page 5 of 5.
Article
What I Learned About Sustainability At REI, Part 5: Systems Over Silos

This is the fifth of five posts in the series about what I learned in my time leading sustainable business strategy at REI (read part one). It was a privilege to be part of a significant transformation at the co-op and I hope sharing these posts will... View More

Article
What I Learned About Sustainability at REI, Part 4: Innovation Over Trade-Offs

This is the fourth in a series of posts on things Kevin Hagen learned while leading Corporate Social Responsibility at REI for the past seven years (read parts one, ... View More

Article
What I Learned About Sustainability At REI, Part 3: Incremental vs. Breakthrough Changes

This is the third in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years (read parts one and two).I’m often asked if incremental improvements can really lead to sustainable business ou... View More

Article
What I Learned About Sustainability At REI, Part 2: Metrics Over Intuition

This is the second in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years (read part one). ... View More

Article
What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity

After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My time at the co-op was a wonderful personal and professional experience, a kind of perfect storm of opportunity: a... View More

Article
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label

This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More

Article
Obama Appoints REI CEO Sally Jewell as Next Secretary of the Interior

Yesterday President Obama announced his nomination of business executive and nature enthusiast Sally Jewell to join his cabinet as the next Secretary of the Interior. ... View More

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