This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!
Register now!

REI

REI

Visit Website

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI is tagged in 87 assets. Page 2 of 5.
Article
Organizational GovernanceOrganizational Governance
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
Published on October 22, 2018
About a 5 minute read

Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the ... View More

Article
Community Updates
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
Published on October 18, 2018
About a 2 minute read

"Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, ... View More

Article
Community Updates
REI continues support of National Scenic Trails, New Investments in 2018
REI continues support of National Scenic Trails, New Investments in 2018
Published on August 7, 2018
About a 2 minute read

In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for near... View More

Video
The Path Ahead: How One Company is Galvanizing Millions
The Path Ahead: How One Company is Galvanizing Millions
Published on June 6, 2018
Runtime: 18:42

On the heels of their historic #OptOutside movement, REI launched “The Path Ahead” which captures thinking that centers around societal progress on human relationship with outdoors and nature. Outlining 8 macro trends that impact the future of so... View More

Article
Community Updates
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Published on June 4, 2018
About a 5 minute read

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

Article
Community Updates
Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network
Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network
Published on May 30, 2018
About a 2 minute read

SAN FRANCISCO, May 30, 2018 - Sustainable Brands® recently announced that Darren Beck has been promoted to Vice President of the SB Corporate Member Network. Beck joined the company’s leadership team as Senior Director of Corporate Membership 18 m... View More

Article
Organizational GovernanceOrganizational Governance
People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.
Published on May 7, 2018
About a 3 minute read

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

Article
Community Updates
In its 80th year, REI Co-op turned record sales into record impact
In its 80th year, REI Co-op turned record sales into record impact
Published on April 9, 2018
About a 4 minute read

Eighty years after Lloyd and Mary Anderson officially formed the REI Co-op with 21 of their fellow outdoor adventurers, the outdoor co-op is strong and healthy – today reporting a record $2.62 billion in sales in 2017 and bringing its community to ... View More

Article
Organizational GovernanceOrganizational Governance
New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries
New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries
Published on April 9, 2018
About a 6 minute read

Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to empower its customers to embrace the great outdoor... View More

Article
Community Updates
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Published on March 29, 2018
About a 5 minute read

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More

Article
Marketing & CommunicationsMarketing & Communications
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Published on January 25, 2018
About a 3 minute read

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More

Article
Organizational GovernanceOrganizational Governance
Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People
Published on November 22, 2017
About a 7 minute read

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

Article
New Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
Published on November 17, 2017
About a 20 minute read

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

Article
Community Updates
REI Co-op to close all stores on Black Friday for the third year of #OptOutside
REI Co-op to close all stores on Black Friday for the third year of #OptOutside
Published on October 31, 2017
About a 2 minute read

For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with fam... View More

Article
Community Updates
REI Announces Force of Nature Fund Recipients
REI Announces Force of Nature Fund Recipients
Published on August 23, 2017
About a 9 minute read

This year, we launched Force of Nature, an expansive public effort to create more opportunities for women and girls to enjoy the wild. Our goal: Make the outdoors the world’s largest level playing field. ... View More

Article
Organizational GovernanceOrganizational Governance
#BusinessCase: REI Proves Values-First Approach Leads to Longevity
#BusinessCase: REI Proves Values-First Approach Leads to Longevity
Published on July 13, 2017
About a 7 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards
Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards
Published on June 22, 2017
About a 1 minute read

GS1 US® has recognized six companies with GS1 US Excellence Awards for their achievements in implementing GS1 Standards to transform business processes and drive innovation during a ceremony at the GS1 Connect® conference on June 20, 2017 at the Co... View More

Article
Consumer Behavior Change
Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”
Published on May 23, 2017
About a 5 minute read

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More

Article
Marketing & CommunicationsMarketing & Communications
Brand Advocacy vs Aspiration in the New Era
Brand Advocacy vs Aspiration in the New Era
Published on May 22, 2017
About a 7 minute read

When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More

Article
Community Updates
REI Distribution Center named NAIOP Project of the Year
REI Distribution Center named NAIOP Project of the Year
Published on May 16, 2017
About a 2 minute read

Merit Partners Inc. and Sunbelt Holdings have been named recipients of the Industrial Project of the Year award by NAIOP for REI Goodyear DC, a distribution center for Recreational Equipment Inc. (REI), located at PV|303, a master planned business pa... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information
Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information
Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event
See All Events >