Found 853 assets. Page 24 of 43.
The heritage lifestyle brand used a true customer story as inspiration for its latest Christmas campaign, which celebrates the value of repairing used items vs purchasing new. ... View More
After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated... View More
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. ... View More
Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More
A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More
Green America’s new ‘Skip the Slip’ report tracks the progress on receipt practices of 35 major companies. The retailers’ switch reflects growing consumer demand for digital options and non-toxic, recyclable receipt paper. ... View More
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More
Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More
The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More
The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes. ... View More
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More
According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change. ... View More
While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More
If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More
Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread. ... View More
New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More
We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data. ... View More
Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More