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Assets About Consumer Insights

Found 853 assets. Page 25 of 43.

Article
Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles

The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies show consumers need to drive the garment industry to use more recycled content in their prod... View More

Article
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More

Article
Recyclate – A New Lease on Life for Consumer Packaging?

Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? ... View More

Article
Sustainability Drove Us to Buy Less This Holiday Season

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

Article
Why I Invested in a 'Smart Gun' Company

While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns? ... View More

Article
Empowering Customers While Building Better Business, a Thriving Future for All

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

Article
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

Article
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More

Article
Evolving Consumer Palates Demanding Better-Made Beverages

As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will ... View More

Article
Trending: Sustainability Concerns Turning the Tide on Sunscreens

Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin. ... View More

Article
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’

$5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins ... View More

Article
6 Ways to Shift Business for Real, Positive Impact

To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit. ... View More

Article
US Consumers More Concerned About Ocean Plastic Than Climate Change

New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible. ... View More

Article
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More

Article
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More

Article
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind

Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More

Article
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years

Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More

Article
NYU Stern Research Illustrates ROI for Sustainably Marketed Products

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

Article
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies

The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More

Article
Study: Consumers Want to Trust the Fish They Are Eating

The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More

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