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A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More
Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change. ... View More
For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socia... View More
More than three-quarters of consumers claim that environmentally-sound packaging has an influence on the beverage brand they buy, according to a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More
“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More
While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More
I’ve been working in the Sustainability and Corporate Responsibility (CR) field for twenty years. In that time, skeptics have persistently challenged the discipline: Do corporate environmental, social, and governance practices drive or distract fro... View More
Are you excited about your work? Is it a fulfilling endeavor that you’re proud to take part in and which you enjoy doing? Or is it more of a grind?A recent Gallup survey found that only 30 percent of US workers were “actively engaged and inspired... View More
One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More
Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I... View More
The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially... View More
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More
It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the ma... View More
Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More
SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More