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Assets About Consumer Insights

Found 853 assets. Page 39 of 43.

Article
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More

Article
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

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Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity

BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, rel... View More

Article
BMW, Google Top Global Corporate Reputation List

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

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10 Tips for Stakeholder Engagement with Activists

From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand fo... View More

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Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More

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2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%

Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a C... View More

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Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especial... View More

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Science, Certifications, Stories: 3 Reasons You Can't Afford Not To Leverage Your Brand's Sustainability Initiatives

Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher ... View More

Article
REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors

REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnershi... View More

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What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus

“We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people... View More

Article
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials

The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great di... View More

Article
Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market

Is it really possible for both businesses and the planet to thrive while providing people with the luxury goods and experiences they want?Luxury has always been a key component of international trade. We have historical records and archaeological evi... View More

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Survey: Millennials and Women Leading the Sustainable Investing Charge

Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new ... View More

Article
Newsflash: Some Americans Stumped on Sustainability!

In November, Domtar Corporation — North America’s largest manufacturer of uncoated freesheet paper — conducted a national survey fielded by Taylor Nelson Sofres (TNS) Global that revealed, perhaps not surprisingly, that while many Americans hav... View More

Article
Dear SB Vanguard: What Are the Hottest Types of Know How to Watch This Year?

This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape.For SB, the theme f... View More

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Millennials Up Pressure on Brands for Sustainable Packaging

Millennials have higher expectations for sustainable product packaging than their older counterparts, according to a new study by Finnish packaging solutions company Stora Enso.Millennials, defined as those born between 1980 and 2000, are the focus o... View More

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Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'

UK supermarket giant Asda is trialing a new range of vegetable products it’s calling “Wonky Veg,” in a bid to reduce food waste.The retailer created its new range of misshapen fruit and vegetables — sold at reduced prices — after working al... View More

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The Evidence Is Clear: Consumers Want More Sustainable Packaging Options

With the holiday season upon us, millions of shoppers are in the midst of purchasing wrapping paper and packaging for their gifts this year. What might surprise many is how much consumer commitment towards environmentally sustainable packaging has in... View More

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New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions

Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions measurable — has launched CO2 Fit, a new mobil... View More

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