The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding h... View More
Government-led initiatives designed to cut carbon emissions and reduce air pollution in cities, though well-intentioned, often come under fire from those who stand the most to gain from them — the public. Clean air is a high priority for government... View More
Marine plastics pose a serious problem for both marine ecosystems and human health. In fact, with between 4.8 million and 12.7 million tons of plastic ending up in the world’s oceans every year, it could be considered one of the most dangerous envi... View More
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More
Every year, nearly 70 billion animals are farmed for food. With rising public awareness of the way animals are raised for food, animal health and welfare is an increasingly important area for businesses today — particularly for consumer-facing bran... View More
Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More
The City of London broke its 2017 air pollution limits just five days into the new year, a whole three days ahead of its 2016 record. In response, Greenpeace enlisted the help of Mary Poppins to call on politicians to clean up the UK’s air to prote... View More
Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? ... View More
Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey have teamed up to offer tips and techniques to emphasize safe and responsible alcohol consumption for this holiday season. The award-winning Live Free & Host Respons... View More
The importance of minimizing food waste is nearly as universally understood as the importance of good health. But in both cases, it’s easy to convince yourself that you’re doing a better job than you really are. Put yourself in the shoes of someo... View More
In a new CDP study released last week, global companies — including Colgate Palmolive, L’Oréal, McDonald’s Corporation and Marks & Spencer — report that, on average, 24 percent of their revenues depend upon four deforestation-linked comm... View More
Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More
As retailers and shoppers gear up for another “highly charged” Black Friday, UK anti-waste advocacy organization WRAP has provided a ‘SMART’ guide for buying electronic products. Each year the UK buys 1.4 million tonnes (or £21 billion worth... View More
Every day brings more news stories about the disruption and damage wreaked by climate change. And since the international Paris Agreement for climate action was signed this time last year, the levels of carbon dioxide in the atmosphere have continued... View More
Serving more than 9,000 sites throughout North America, Sodexo is using its reach to try to influence behaviors among its millions of customers. ... View More
Millions of people struggled to afford traditional staple foods like maize, rice and wheat when global food prices spiked between 2007 and 2011, and a recent study found that in 10 countries studied, they switched to western-style processed “junk f... View More
Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company have announced a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars, and Marvel characters. ... View More
As a teenager growing up in England in the 1990s, so-called lads’ mags were all the rage. Back then, these kinds of magazines ruled the newsstands, promulgating a kind of macho boyhood that was rough and rowdy. They set a cultural expectation for y... View More
Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’? Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference? Now there is a way you can legitim... View More