The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Our Issue in Focus on Driving Behaviour Change kicked off in style this month with articles exploring why, how and what brands can do to create behaviour change for a better world. Here is the first of two round-ups of the content from Forum for the ... View More
“Less talk and more action” has been a guiding motto of my life, so I suppose it should have come as no surprise when, after a year of researching the ins and outs of environmental behaviour change for my Masters, I decided to put the theory into... View More
In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The little disruptive innovation in question is not just gr... View More
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth ce... View More
The consumption of goods and services is growing rapidly with the rise in household incomes and population growth. This growth in consumption is significantly offsetting and underplaying the environmental gains being made on the production side.At No... View More
Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining ... View More
In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discus... View More
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years. ... View More
If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way throug... View More
It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage. ... View More
Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations in... View More
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumpt... View More
Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More