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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Super Bowl 50 Fans Asked to Play Their Part to Help Make Big Game Net Positive

Upgrading facilities to be LEED-certified, reducing carbon emissions, using recycled or compostable foodservice products, and diverting waste from landfills are common ways that sporting events are going green. However, especially with large events, ... View More

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Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More

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Trending: While WRAP, Scottish Designers Tout Merits of ‘Durable’ Fashion, MANGO Has a Different Idea

Waste reduction charity WRAP’s new Clothing Durability Report reveals that extending the active life of clothing items by nine months could reduce carbon, waste and water footprints of clothing in the UK by 20 to 30 percent each and cut resource co... View More

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“Bikes vs Cars” Wants to Liberate Cities from Traffic Jams and Urban Sprawl

Could the bicycle be the tool for change that our cities need? A new documentary and a related app are hoping to inspire better design, smarter political decisions, and reduced CO2 emissions in the urban planning process by shining a light on the bic... View More

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Morgan Stanley, Wells Fargo Join Banks Cutting Out Coal

Ahead of the UN 2015 Paris Climate Conference (COP21), Morgan Stanley and Wells Fargo became the latest major banks to pledge to eliminate their support for the coal industry in favor of reducing carbon pollution associated with the industry.Morgan S... View More

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How to *Use* Human Behavior to Change Human Behavior

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More

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Study: Deforestation Threatens Majority of Amazon Tree Species

At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species cons... View More

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Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging

Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More

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Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More

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Report: Serious Risks to UK Food System If We Don't Embrace 'Business Unusual' Approach to Food

What will our food system look like 10 years from now? According to a new report from the Waste and Resources Action Programme (WRAP), a sustainable, secure UK food system will depend on industry and government action to reframe issues and innovate. ... View More

Article
Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy

Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities ha... View More

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Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices

Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing thei... View More

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Trending: Tricking People Into Making Healthier Choices

A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More

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Courage Campaign Suing US Forest Service for Allowing Nestlé to Bottle Water in California

The U.S. Forest Service is the latest organization to be targeted by environmental groups demanding action related to the California drought. On Tuesday, the Courage Campaign Institute, Story of Stuff Project, and Center for Biological Diversity file... View More

Article
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details

Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More

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Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

Article
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter

On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressiv... View More

Article
Jamie Oliver Proposes Tax on Sugary Drinks in UK; Industry Is Not Amused

UK chef and “Food Revolution”-ary Jamie Oliver teamed up with food lobbying organization Sustain to encourage the UK government to consider a tax on sugary drinks and use the proceeds to help curb childhood obesity.Oliver launched a petition last... View More

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Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks

On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below: ... View More

Article
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

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