The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Today, H&M and Zara/Inditex, the world’s two largest clothing brands, announced commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The retail and design leaders developed these new purchasing c... View More
While people, organizations and superheroes around the world are preparing to take part in Earth Hour — an hour of darkness to raise awareness of climate change — tomorrow at 8:30pm local time, Durex condoms is taking the opportunity to encourage... View More
At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until la... View More
When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communicati... View More
ExxonMobil for the first time ever has agreed to publish a Carbon Asset Risk report on its website describing how it assesses the risk of stranded assets from climate change. The report will provide investors with greater transparency into how ExxonM... View More
Not long after Mars jumped on board earlier this month, this week the deforestation-free consumer products bandwagon got even fuller with new commitments from General Mills and Colgate-Palmolive. ... View More
As global meat consumption continues to drive accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity (CBD) launched a new campaign this week urging Americans to “take extinction off your pla... View More
In a bold and understandably unpopular move this week, the City of Paris banned half its motorists from driving their cars and motorcycles on Monday after a series of warm days and cold nights caused the city's worst pollution levels since 2007, BBC ... View More
According to global tire manufacturer Michelin, British motorists could be spending over £1B a year and needlessly emitting more than 2B tons of CO2 per year due to under-inflated tires.Michelin’s research suggests that three-quarters of Britain�... View More
Singapore-based palm oil trader Golden Agri Resources (GAR) announced Friday it will extend its forest conservation policy across all of its third-party suppliers — pledging that all palm oil it produces, sources and trades will now be deforestatio... View More
Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil. ... View More
Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is... View More
Greenpeace certainly is on a roll, counting two major successes in as many weeks with commitments from fashion brand Burberry and retailer Primark to eliminate toxic chemicals from all of their products and production processes by 2020. ... View More
Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that co... View More
Subway announced late last week that it is removing a curious ingredient from its bread — a compound known as azodicarbonamide (or E927), whose other common uses include increasing the elasticity of items such as shoe soles and yoga mats, according... View More
On Feb. 5, drugstore chain CVS Caremark announced that it will stop selling tobacco products.It’s a big deal. Here’s why.It signals a step towards more businesses saying, “It’s wrong. So we’re stopping.” Even when the financials — what ... View More
Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginni... View More
In a bold yet intuitive move for a pharmacy, CVS Caremark announced Wednesday that it will stop selling cigarettes and other tobacco products at its more than 7,600 stores across the US by October 1, 2014. It is the first action of its kind by a nati... View More
WWF says it is cautiously welcoming a first attempt at a Sustainable Forest Management Policy (SFMP) by Indonesian pulp and paper giant Asia Pacific Resources International Ltd (APRIL), released Tuesday. WWF notes that a commitment to support forest ... View More
In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More