The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, ac... View More
In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More
How can utilities be persuaded to help their customers use less electricity and natural gas? It’s entirely possible, starting with regulatory reforms that remove any linkage between the financial health of our hometown utilities and the amount of e... View More
We’ve all faced this great moral dilemma whenever we stay in a nice hotel. The little sign in the bathroom reads, “Please help us protect the environment and conserve water by reusing your towel.” Even those of us who consider ourselves environ... View More
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More
Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday th... View More
To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to info... View More
Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s... View More
Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? ... View More
San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigeran... View More
Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More
This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More
“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). ... View More
To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highes... View More
Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to enco... View More
Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More