The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More
The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. ... View More
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More
Child labor and other labor abuses are recurring problems characteristic to tobacco-growing and other agricultural communities in countries such as India. But Philip Morris International’s Agricultural Labor Practices is creating a step change. ... View More
The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing. ... View More
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle. ... View More
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet. ... View More
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co. Ltd., in Lesotho. ... View More
The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production. ... View More
For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics. ... View More
PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits. ... View More
The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change. ... View More
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave. ... View More
In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future. ... View More
The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not o... View More