How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, The Hero Trap. He says the one question brands need to be asking and act... View More
Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing socie... View More
As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time. ... View More
Corporate America, through storytelling, can eliminate institutional racist policies and laws to create economic opportunities for African Americans; and hence, themselves. I urge every corporation to create storytelling programs to weave your employ... View More
Take a minute to scan your last sustainability report’s CEO statement, and to peel back the glossy SDG infographics. Can you say, hand on heart, that your company’s current SDG response really is creating system-wide value? ... View More
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More
Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More
Last week’s LEAD on Climate 2020 sent a message to Congress that business leaders have not lost sight of the climate crisis — even as they tackle the COVID-19 crisis. Washington should follow their lead. ... View More
As we collectively grapple with issues that threaten our very existence, our new book reminds us that “othering” people won’t help us move forward. Instead, we need to temper how we engage with others by showing patience, kindness and empathy �... View More
300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy. ... View More
Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge. ... View More
As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. ... View More
While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order i... View More
Even as COVID-19 continues to dominate headlines and the global consciousness, the 7th annual Fashion Revolution Week sees news and moves from Jeans Redesign, Vivienne Westwood and Fair Trade USA, to name a few. ... View More
Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint. ... View More
It has been heartening to see major organisations doing the right thing when it comes to dealing with the coronavirus: Follow the science. Although the COVID and climate crises are profoundly different, the parallels are obvious — and the key to su... View More
When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we'll be able to tackle this virus — and ... View More
International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter. ... View More
EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change. ... View More