How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic. ... View More
The new short documentary, Street Surfers, explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income. ... View More
The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives. ... View More
Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. ... View More
Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio. ... View More
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done. ... View More
Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions. ... View More
Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting pu... View More
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process. ... View More
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse ... View More
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. ... View More
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn. ... View More
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More
SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products. ... View More
CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing. ... View More