This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Garment Worker Diaries Reveal Working Conditions, Wages in Bangladesh, India, Cambodia

A first-of-its-kind research project led by Microfinance Opportunities (MFO) in partnership with Fashion Revolution and C&A Foundation gives the most comprehensive picture yet of the living and working conditions faced by female garment workers i... View More

Article
Kering, LCF Launch First-Ever Open-Access Course for Sustainable Luxury Fashion

In response to growing demand for sustainable apparel products, Kering and London College of Fashion, UAL (LCF) are launching the world’s first open-access digital course in luxury fashion and sustainability. ... View More

Article
Corporate Community Engagement: 5 Essential Considerations

Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fo... View More

Article
Unleashing the Power of Online Reporting

Confronted with an ever-growing demand for transparency and materiality, companies need to find an adequate format to publish both financial and pre-financial information to their stakeholders in an effective way. While traditional reporting reaches ... View More

Article
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’

In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the I... View More

Article
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More

Article
Winning Over the Purpose-Focused Employee

This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Absolut Bares It All in Humorous Transparency Campaign

Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absol... View More

Article
Can Being Socially Responsible Get You a Date?

In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-... View More

Article
Corporate America Swings from Sobs to Silence in This Year’s Super Bowl

It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. One minute I had a cunning, fast-talking clown trying to sell me stuff in true ad-land fashion. The next, I felt emotionally mistreated by a sobbing stranger playing curling with my heart... View More

Article
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion

The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international ... View More

Article
Purpose Differentiates in an Age of Disruption

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
5 Hacks to Activate Purpose in the Workplace

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More

Article
Budweiser Launches Label for Beers Brewed with 100 Percent Renewable Electricity

Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 10... View More

Article
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More

Article
Trending: Blackrock, Citi Respond to Turning Tide by Embracing Social Responsibility

Environmental and social issues are increasingly being used to shape business practice as companies recognize the link between strong ESG performance and profit. But for those that continue to put up resistance, investors and financial institutions a... View More

Article
CVS to Stop Altering Imagery for Beauty Products, Challenges Others to Do Same

In a bid to put people on the path to better health, CVS Health has made significant changes in its retail stores, such as ending the sale of tobacco products, embracing healthier food options and committing to remove certain chemicals of concern fro... View More

Article
BBC Targets Environmental Impacts of Plastics, Textiles in New Documentaries

In response to the success of its “Blue Planet II” nature documentary series and the substantial social media response that followed, the BBC will launch two new programs that explore the impact of plastics and textiles on the environment. ... View More

Article
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Article
NRDC Mapping Tool Links Apparel Brands to Their Suppliers’ Environmental Performance

A new mapping tool created by the Natural Resources Defense Council (NRDC) and China’s Institute of Public & Environmental Affairs (IPE) is ushering in a new era for transparency in China. The IPE Green Supply Chain Map — the only of its kind... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event