How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Transparency hasn’t always been a strong point for the food industry, but a new partnership between HowGood, a research organization and in-store rating system that identifies industry leaders in the food system, and supermarket chain Giant Food co... View More
In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering a... View More
Molson Coors Brewing Company has released its 2017 Our Beer Print report, announcing a bold, new sustainability strategy and goals to guide the company through 2025. This is the first sustainability report released since Molson Coors closed on the ac... View More
Walls have conventionally been viewed as objects that divide, an idea that has intensified in this new era. But to The North Face, walls are places where people in the climbing community come together to test themselves, build trust and strengthen th... View More
Greenpeace has a knack for creatively communicating about its causes and its latest campaign is no exception. The NGO is backing a dolphin in Chile’s upcoming presidential election to call attention to the need for strong climate leadership in the ... View More
What started as a simple home remedy and a middle school science project has exploded into a viable and affordable solution for fighting food waste across the globe. During a trip to India to visit family when she was 12 years old, Kavita Shukla’s ... View More
It is becoming increasingly important for companies to disclose information about long-term climate risks as more and more investors are using this information to inform financial decisions. While a general shift towards transparency is taking shape,... View More
We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and here for examples). But for this post, I’m going to narrow the focus to what I believe are the two... View More
Earlier this summer, British supermarket group Sainsbury’s inspired a flurry of criticism after launching its own in-house sustainability standard, ‘Fairly Traded.’ At the time of the announcement, The Fairtrade Foundation suggested the new mod... View More
Earlier this year, Heineken released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability reports into one document. To mark the launch of the report in the United States, the company tapped creative a... View More
Sustainability and climate risk are increasingly becoming important considerations for investors, a trend that is driving the world’s largest companies to commit to reducing their impact on global forests, says a new analysis of shareholder resolut... View More
The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More
It’s no surprise that people simply do not want to talk about sustainability — and why it’s important in the first place. ... View More
Stella McCartney has long been an advocate for sustainable, ethical fashion; the luxury label has been busy over the last several months trying to drive the industry away from a take-make-waste model, announcing plans to use Parley for the Oceans’ ... View More
Netflix has become somewhat of a cultural phenomenon, quickly emerging as an essential for Gen Z, Millennials and Baby Boomers alike. While shows such as "House of Cards" and "Thirteen Reasons Why" are the entertainment hub’s br... View More
Leaving Cannes last week, I felt even more schizophrenic than I did during my hard-working years in ad land. On the one hand, it’s been the best year ever in the Festival’s history for advertising that does more than sell snake oil - call it ‘G... View More
Mayors of 52 of the world’s largest cities, representing more than 275 million citizens, have called upon G20 leaders to address climate change at the upcoming G20 Summit. ... View More
How do we stop climate change? This is the question of our generation: If we can answer it, we can stop the worst from happening — megadroughts, famine, cities sunk beneath the sea, and more. ... View More
Eight million tons of plastic trash find their way into the world’s oceans every year. If this trend continues, there could be more plastic than fish in the sea by 2050 according to the Ellen MacArthur Foundation. Considerable action is required to... View More
Google and Common Ground — an alliance of six major advertising holding companies — believe Generation Z could be the key to unlocking an SDG-aligned future. To drive widespread awareness and mobilize action among mission-driven youth around the ... View More