How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
The Climate Leadership Council (CLC), an international policy institute whose mission is to mobilize global leaders around effective and equitable climate solutions, has launched a new ad campaign promoting its proposed carbon tax. ... View More
A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing ... View More
In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this rep... View More
Putting its Sustainability 2022 strategy into action, Kimberly-Clark has ramped up its relationship with environmental NGO World Wildlife Fund (WWF) with the launch of its new "♥ YOUR PLANET" ("HEART YOUR PLANET") campaign. Desi... View More
The people have spoken. The results of enso’s 2017 World Value Index are in and brands such as Amazon, Goodwill, Google, World Wildlife Fund and Dove came out on top. ... View More
Each year on a global scale 30-50 percent of food produced goes to waste, $750 billion worth of food is thrown away and, in the United States alone, 35 million tons of food are discarded. The statistics surrounding food waste are staggering, but gove... View More
New research out of the London School of Economics should wake up many in the food industry. In a first-of-its-kind experiment, Linda Bacon – a graduate student in behavioral science and former Global Strategy Director at Mars, Incorporated – tes... View More
Gridlock - being stuck in a seemingly intractable situation - can come in many forms. It can be a colleague who refuses to believe in climate change, or an executive who, for reasons hard to understand, is holding back progress on a key sustainabilit... View More
After London air pollution levels surpassed allowed limits for 2017 just five days into the new year, new initiatives to improve air quality and draw attention to the city’s growing pollution problem have been popping up on the regular. ... View More
For several years now, Bob Willard, former IBM exec and current sustainability “guru,” has been working to create a resource to help sustainability champions break through to senior leadership and accelerate change within the business world. Last... View More
Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduc... View More
Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman ... View More
“Culture moves faster than brands and companies,” 2 Dope Boys co-founders Michael Brooks and Phil McKenzie said in their Monday morning workshop at SB’17 Detroit. As the antenna and point of translation that operates between culture and busines... View More
The two biggest disrupting forces transforming the market today are technology and sustainability, yet many marketers still don’t see sustainability as a priority. Sustainability has a business problem that needs to be addressed. Research by Ricard... View More
SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question... View More
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More
Change is hard for all of us. Including those working for change. ... View More
President Trump has threatened to pull the plug on U.S. involvement of the Paris Agreement ahead of the G7 Summit in Italy later this month, spurring major companies to speak out in support of continued climate change efforts. ... View More
Lack of access to clean drinking water is the reality for millions of Indian citizens, an issue that National Geographic and Water Aid India are hoping to tackle through the launch of Mission Blue. With support from top Bollywood talent, the initiati... View More