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Latest News

Study Explores Marketing Tactics for Lower-Impact Menstrual Products

Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. Read More...

Report: 6 Strategies for Building Nature-Positive, Circular Economy for Europe

The Ellen MacArthur Foundation outlines six circular strategies to transform Europe’s built environment that will boost economic activity, increase climate resilience, and make cities more vibrant places to live and work. Read More...

What Consumer Data Can Tell Us About the Future of Sustainability

While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. Read More...

Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way. Read More...

Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. Read More...

This Nepalese B Corp Illustrates a Holistic Model for Sustainable Development

Shah Hemp Innoventures turns typically wasted ‘weeds’ into a resource for literally building a more sustainable, equitable economy. Read More...

‘Greenhushing’ Diminishing Returns for 58% of US’s 100 Biggest Companies

New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers. Read More...

Purdue Researchers Aim to Prevent Wildfires by ‘Studying Every Tree’

Purdue University’s Institute for Digital Forestry is developing a variety of remote-sensing solutions that can enhance the ability to determine the probability and magnitude of wildfires at a given location. Read More...

Companies Mitigating Climate Change Reduce Their Cost of Capital

New research shows that when companies disclose their environmental impact — and take meaningful action to mitigate it — they earn investor trust. Read More...

Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. Read More...

When We Look at the Future of Our Industry, We All Lost in Cannes

If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. Read More...

Is the US Energy Sector Prepared for Increasingly Powerful Tropical Storms?

Not only do renewable-energy systems reduce air pollution and carbon emissions — their decentralized nature offers an additional, fail-safe advantage over our conventional power systems. Read More...

Indian Tourism Initiatives Removing Social Barriers to Women’s Employment

India ranks among the lowest countries for even access to economic participation and opportunities for women. But a growing number of tourism-based initiatives are working to help leveling the playing field. Read More...

90% of World’s 2K Most Influential Companies Falling Short on Human Rights

The World Benchmarking Alliance calls on leaders — including policymakers and investors — to ensure companies are held accountable for meeting fundamental societal expectations through four priority areas, and outlines ways to help. Read More...

Olive Oil’s Packaging Puzzle: Glass or Plastic?

Long shipping routes, rising fuel and transportation costs, and concerns about the carbon footprint of food supply chains have driven many companies to reconsider their packaging options for greater efficiency. Read More...

How Innovations in Materials Science Are Improving Office Spaces

Although some return-to-office policies might still be met with resistance, employees and employers can feel better about returning when buildings are safer and more sustainable — thanks to advancements in materials science. Read More...

This Company Upcycles Waste Wood Into a Better Building Material

Cambium’s thermally modified wood transforms wood waste into a valuable resource — reducing carbon emissions in the built environment, promoting local job training and supporting urban-reforestation initiatives. Read More...

The Climate Communication Playbook: Establish Trust to Maximize Impact

The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural commentary. Read More...

4 Ways for Businesses to Consider the Planet in Every Product

Sustainable product design is a business imperative. Here, we outline four ways for companies to bridge the intention-action gap and future-proof their business and supply chains through intentional design. Read More...

Study: Conflicting Motivations Prevent Us from Washing More Sustainably

A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. Read More...

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