This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Latest News

Leading Academics Urge UN to Extend, Reframe SDGs

10 distinguished climate researchers have called on the UN to give its 2030 Agenda for Sustainable Development a much-needed refresh — by extending the timeline to 2050 and providing greater clarity around specific goals, among other recommendations. Read More...

Free Guide Aims to Help Agencies Eliminate Greenwashing

Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. Read More...

From Funding to Action: Empowering Farmers Through RCPP

The USDA's $1.5B investment in the RCPP will advance climate-smart agriculture in the US while expanding the number, reach and variety of conservation programs. Realizing the full potential of this funding requires intentional action and collaboration across the agricultural ecosystem. Read More...

New Framework Enables Advertisers to Measure Media Carbon Emissions

Ad Net Zero has launched the first standardized, industry-wide measurement framework to help advertisers and their partners understand and act effectively to reduce the carbon impact of their media plans. Read More...

Pioneering Vermont Law Adds Momentum to Climate-Accountability Fight

Vermont's Climate Superfund Act is the latest in a growing wave of climate-driven political and legal attempts to hold the fossil-fuel industry accountable for its role in accelerating climate change. Read More...

How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’

The Washing Machine Project and the Whirlpool Foundation are scaling distribution of a hand-cranked washing machine to help women and girls in remote areas reclaim time for education, work and personal growth — ushering in a new era of laundry that eliminates persistent social barriers. Read More...

Report: Global EPR Ecosystem Critical to Tackling Fashion Waste

Without EPR policy, tens of millions of tons of textiles will continue to be landfilled, incinerated or leak into the environment every year. But as policy continues to develop, the Ellen MacArthur Foundation reminds businesses to keep innovating. Read More...

The Many Benefits of This Cacao-Fruit Chocolate Make It Even Sweeter

Researchers at ETH Zurich have teamed up with the food industry to produce a whole-fruit variety of chocolate that is not only more nutritious, it’s more beneficial for farmers and the environment. Read More...

Report: High Seas Treaty Offers Historic Opportunity for Climate Adaptation

In a new paper, scientists detail how the soon-to-be-ratified Treaty can help protect marine species as climate change continues to warm the oceans. Read More...

Fashion Giants Join Forces to Share Cost of Supply Chain Decarbonization

The Future Supplier Initiative’s collective-financing model aims to address the main barriers preventing many textile factories from reducing resource consumption or implementing renewable-energy solutions. Read More...

‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations

Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' Read More...

Meet the Company Infusing Circularity, Inclusivity into PPE

AmorSui's new line of higher-quality, inclusive, washable and recyclable garments eliminate waste and better protect medical personnel. We spoke with founder Beau Wangtrakuldee about her vision for a circular commerce model for medical supplies. Read More...

Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors. Read More...

WA Ballot Initiative Could Stymy National Efforts to Put a Price on Carbon

I-2117 is already destabilizing the state’s landmark carbon market — confusing businesses and creating uncertainty about the future of climate policy. Read More...

US Plastics Pact Unveils Bold New Roadmap to Transform the Use of Plastics

Update to 2025 Roadmap carries forward unfinished targets from the original plan and outlines new steps toward circular design, based on insights from 130+ US Plastic Pact Activators. Read More...

Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. Read More...

Efforts to Scale Regenerative Ag Bearing Fruit Around the World

This week in regenerative-ag news, Heineken, innocent Drinks and Rainforest Alliance all revealed progress in scaling practices that increase resilience in food and beverage supply chains around the world. Read More...

The Purpose of Governance: Bridging the Say-Do Gap

If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — it can help propel the purpose economy into a formidable force for good. Read More...

Consumers, Brewers Taking a Closer Look at Beer’s Environmental Impact

As Deschutes and Patagonia Provisions partner on beers made from regenerative grain, nearly 50% of beer lovers around the world say they will pay more for a sustainable brew. Read More...

Pernod Ricard Partnership Expands Circular Spirits Distribution

The spirits giant has expanded its partnership with ecoSPIRITS, whose closed-loop packaging system reduces waste and emissions from the production and transportation of bottled beverages. Read More...

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event