We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant. Read More...
Biodiesel blends of 20%, also known as B20, are growing in popularity. Here are stories of three suburban Chicago communities that have committed to B20, and the many benefits they’ve received. Read More...
Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. Read More...
Through its cutting-edge inkjet textile-printing technology, Seiko Epson is aiming to not only transform the textile industry, but to help solve an array of social issues caused by analog printing in a range of fields. Read More...
Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains. Read More...
Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning. Read More...
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. Read More...
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. Read More...
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow. Read More...
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. Read More...
Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances. Read More...
The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations. Read More...
With technologies such as these coming to market all the time, farmers now have the option to grow more profitable, high-quality crops with more efficient input use — supporting their business, as well as the environment. Read More...
Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos. Read More...
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. Read More...
Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases. Read More...
Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. Read More...
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... Read More...
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. Read More...
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. Read More...