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Latest News

More and More of Us Are Driving a Circular Economy in Our Own Homes

Electronic waste is the world’s fastest-growing domestic waste stream. But 100,000 tonnes of e-waste could be avoided, if we fixed just 10% of perfectly repairable appliances. The appetite for repair is growing and I believe this approach is here to stay. Read More...

Scarcity Breeding Increasingly Innovative Water-Saving Strategies in Agriculture

By incorporating new technologies and tactics into farming practices, agriculture can promote more efficient irrigation and water management — and play a major role in global water conservation and reuse. Read More...

Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency

After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted. Read More...

Using Built Environment Strategies to Achieve 2030 Sustainability Goals

As a CSO or COO of a company striving for sustainability, what contribution can you expect of your built environment team? That’s the question we address in this first of a series of articles about decarbonization, regeneration and circularity in the built environment. Read More...

Trending: Sustainable Sneaks Step Up Footwear Circularity

Newcomer Third Mind elevates men’s footwear in more ways than one; while a first-of-its-kind recycling service from Thousand Fell, TerraCycle and UPS ensures your sustainable sneaks won’t end up in a landfill. Read More...

Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work. Read More...

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. Read More...

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. Read More...

Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. Read More...

Companies Must Follow Climate Science Straight to Capitol Hill

Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors. Read More...

Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items

Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts. Read More...

Q&A: FSC on the Role of Brands in the Fight Against Climate Change

As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests. Read More...

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration. Read More...

6 Months Into the Pandemic, ‘Greener’ Jobs Are Safer, Higher Paid, More Resilient

The monthly Green Jobs Report shows that “greener” enterprises align with more resilient jobs, higher pay for workers, fewer job losses, and the potential for better overall company and investor portfolio performance. Read More...

Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.  Read More...

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. Read More...

Activism: Why Taking a Stand Will Build Your Brand

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. Read More...

Corporate Collaboration Drives Recovery from Historic Wildfires

Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action around wildfire recovery. Read More...

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. Read More...

That’s the Spirit! Bacardi’s Biodegradable Bottle Latest Boon to Beverage Packaging

Set to arrive in 2023, the bottle — which will biodegrade in 18 months — will replace 80M plastic bottles currently produced by Bacardi across its portfolio of brands every year. Read More...

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