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Women seek to make all business sectors more “female friendly”New MIT Sloan students at orientation in August They comprise the highest ever female percentage of an entering MBA class at MIT Sloan, but some of the women now beginning their studi... View More
Getting away from the cult of motherhood: Why paternity leave is so important — Lotte Bailyn Sports radio isn’t a typical venue for impassioned debate on work-family issues and employment policy. But recently when Daniel Murphy took three days ... View More
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street i... View More
A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated... View More
In her new book, This Changes Everything: Capitalism vs. the Climate (due in stores September 16), author and social activist Naomi Klein espouses that capitalism, rather than carbon, is the core issue and key driver in imminent climate disaster. Kle... View More
Imagine filling the Empire State Building with used toilet roll tubes. Then fill it again. Every year, globally, we throw away 17 billion toilet roll tubes — enough to fill the Empire State Building twice. It’s a scale of waste that consumers fin... View More
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More
Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits. ... View More
In nine earlier parts of this series, we discussed 19 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last two here.) ... View More
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More
It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact ... View More
There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More
When I was seven, I was given an Apple Macintosh in the hope that Mavis Beacon would teach me how to touch type. It was an unreasonable expectation, for I was actually more interested in escaping to the fantasy lands of Dungeons and Dragons and Lode ... View More
Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.The idea of them passing through some blissful reinvention to rise phoenix-l... View More
In the ongoing drive to create and communicate about sustainability in the emerging economy, it can be useful to conceive of sustainability not as a quantifiable end goal, but as an emergent property. An emergent property arises when individual compo... View More
Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More