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Assets About Storytelling

Found 618 assets. Page 26 of 31.

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How Your Brand Can Counter the Cynics This Christmas

Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletid... View More

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What Mandela's Life Story, Another Mixed-Bag UN Conference, & the GNP Critique Offer Your Business

In eight earlier parts of this series, we discussed 18 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last one here.)Two recent events — the passing of Nelson Mandela and the COP talks in Warsaw — and ... View More

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Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking

In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More

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Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team

Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More

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The Tricentennial of Sustainability Management

As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More

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Vitality! How Life Makes the Best of the 2nd Law of Thermodynamics

“There is no wealth but life.”John RuskinThe magic of lifeThere is much we do not know about how life works to transform the basics of matter and energy into complex materials and massively diverse interdependent systems.Despite many miraculous a... View More

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Sustainable Business in Asia: 'Like a Flamingo Among Chickens'

“Like a flamingo among chickens” is the cool version of “a crane among chickens” from the Chinese expression: hè lì jī qún 鶴立雞群; an appropriate description of sustainable business practices in the Asia region. It states the practi... View More

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greenApes Helping Companies Reward Employees, Consumers Alike for Sustainable Lifestyle Choices

Buying organic tomatoes may not be a big deal. They taste better and they’re better for both your health and the planet; enough reasons to justify paying a price premium. No wonder organic food is leading the growth of sustainable consumption.But i... View More

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Scrappy Start-Ups Finding New Options for Crowdfunding

Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unh... View More

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For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

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Co-operative Group's New Office Crowned World's Most Eco-Friendly Building

Just prior to its official opening last week by The Queen, One Angel Square — The Co-operative Group’s new head office in Manchester, England — has been declared the most environmentally friendly building in the world. The Building Research Est... View More

Article
To Build a Futureproof Brand, Build Your Global Expert Network

A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.I learned a number of incredibly useful things from my... View More

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The Story of Stuff's 'The Good Stuff' Examines Roadblocks to Greener Chemistry

Do you read the ingredient labels of your products? Here are some from a popular baby shampoo:“Purple paraben, quarternium-15, sorbitan laurate…,” rattles off Annie Leonard, co-director of The Story of Stuff Project, during the most recent epis... View More

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Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? ... View More

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Getting Over the Sustainability Innovation Hump

I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find thi... View More

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McDonough Espouses the Power of Principled Innovation

Innovation is a hot topic. You hear daily about its democratization, globalization and acceleration. But in all the breathless wonder at our speed of progress, one question seldom gets asked: is every innovation good for us? This is where the concep... View More

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'Sesame Street' Characters Now Encouraging Kids to Eat Healthier

Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Ass... View More

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Prescription for a More Sustainable Future: Sustainability Solutions Practice

How can we create a future where 9 billion people live well within the limits of the planet? Can we harness knowledge to encourage a transition to a more sustainable future? What are the best solutions for current social, environmental and economic i... View More

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Walk on the Wild In-side: How Social Intrapreneurs are Disrupting the System from Within

Lou Reed was a rock-n-roll pioneer. While he may not have achieved many solo hits, he accomplished what all sustainability professionals seek: He shifted the system. Brian Eno famously said, ‘The Velvet Underground may have sold only 10,000 records... View More

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Wharton Professor Sees Misinformation on What Fiduciary Duty Really Means for U.S. Companies

It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive ... View More

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