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Assets About Storytelling

Found 618 assets. Page 27 of 31.

Article
This Website Lets You Tell Everyone That All You Want for Christmas Is NO MORE STUFF

If you are like us, your family has already started asking you what you want for Christmas/Hanukkah/insert your mass-consumption holiday of choice here. And while we like getting presents, we really, really, honestly, we promise, do not need that muc... View More

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5 Ways to Create a Culture of Sustainability in Any Company

There is no simple way to identify a leading company in sustainability. Given the proliferation of ratings, rankings, blogs and indices, there is no shortage of opinions, and often these are in direct conflict with one another. The methodologies used... View More

Article
Yellow Leaf Hammocks: Enriching Lives East and West

What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Nor... View More

Article
Meet Bond, David Bond: Marketing Director for Nature

This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More

Article
Effective Sustainability Strategies - Case Study #1: Pret a Manger

Bar none, the most persistent challenge that the sustainability movement faces is how to prove the business bottom line benefits of sustainability activities. This is particularly acute for small and medium-sized companies, for whom survival is the n... View More

Article
The Answer Is: The Human Condition

“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). ... View More

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Fair Trade USA, Kiva Launch Microlending Program for Fair Trade Farmers

Fair Trade USA has partnered with nonprofit Kiva to help small-scale coffee farmers access financing, improve crop quality and invest in the future of their families and communities.The partnership resulted from a successful collaboration last year b... View More

Article
Don't Just Sell Green, Sell Great

Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More

Article
Capitals & Commons: A Dialogue with David Bollier, Part One

David Bollier is among the foremost global thinkers and advocates for the commons. #NewMetrics channel co-curator Bill Baue recently had the following discussion with Bollier about the potential intersections between the commons movement and emerging... View More

Article
Failure to Communicate: Dry Sustainability Reports a Missed Opportunity

Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More

Article
Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz

As the definition of value continues to evolve, the demand for business to demonstrate its ability to create value of various forms for all stakeholders — and not just profit for shareholders — is increasing, and the question of how this value is... View More

Article
Setting the Table for Sustainable Supply Chain Issues

In this Issue in Focus, we are examining the latest tools and initiatives in sustainable supply chain management. Here, guest editor Dave Meyer offers his perspective on the state and direction of the field. ... View More

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A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part Two

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part One

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

Article
Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time

In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been g... View More

Article
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

Article
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More

Article
How Do We 'Hardwire' Sustainability Into Business?

While there are myriad perspectives on sustainability and corporate responsibility, each with its own unique value, I often find myself focusing on sustainability’s operational aspects: What can we do to increase the pace at which belief in sustain... View More

Article
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal

From electric cars to reusable shopping bags, it's undeniable that "going green" is one of the fastest growing trends out there today. This is great news for the eco-friendly consumer, as companies are scrambling to offer greener versions o... View More

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