How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Sustainability bona fides are at the heart of the first national TV and print advertising campaign by Whole Foods Market, which ushers in the slogan “Values matter.” The Austin-based healthful-foods pioneer hopes that the commercials can restore ... View More
Microsoft has met its carbon neutrality commitment through internal efficiency projects, the purchase of more than 3 billion kilowatt hours (kWh) of renewable energy and a carbon offset project portfolio representing more than 600,000 metric tons of ... View More
With the launch last week of Business in the Community’s Be Energy Aware campaign, customer engagement lead Michelle Gallant outlines how we are helping to make energy bills a little less scary.The clocks go back this weekend, meaning winter is wel... View More
UK nonprofit Business in the Community (BITC) has joined forces with leading UK brands to launch its Be Energy Aware campaign, running October 13-26, aimed at encouraging consumers to be more aware of their energy use in the home.BITC and its partner... View More
On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More
Transportation Network Company (TNC) Uber has received an “F” rating from the Better Business Bureau (BBB), the lowest possible rating given by the organization. The failing rating largely was attributed to dozens of complaints related to the com... View More
The message of Conservation International's provocative, celebrity-studded campaign: "Nature doesn't need people. People need nature." ... View More
U.S. greenhouse gas emissions from large industrial facilities were 0.6 percent, or 20 million metric tons, higher in 2013 than the previous year, driven primarily by an increase in coal use for power generation, according to new data provided by the... View More
Recognizing the power of film as an educational tool, two contests — both geared towards highlighting the importance and complexity of the world’s food system — through short films are accepting submissions.The first, the Real Food Media Contes... View More
Switzerland, Canada and Sweden have the best reputations in the world, according to a new report by the Reputation Institute, a global private consulting firm based in New York and Copenhagen.Finland is the biggest gainer in the top 10, moving up to ... View More
Really, what is a sustainable brand?Having visited port wine cellars in Portugal, I know the history and value of branding — symbols literally burned into casks as a guarantee of provenance and quality. And when I think of the brands I have bought ... View More
Coca-Cola products in the United Kingdom will soon sport a system of traffic light coded labels and Reference Intakes (RIs) to indicate how much fat, salt and sugar an item contains.This decision reverses the company’s previous position against ado... View More
Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that car... View More
A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated... View More
First published by Net Impact in 2006, 'Business as UNusual' is the only publication for students, by students that ranks and highlights graduate schools at the forefront of social and environmental innovation. ... View More
How can you persuade people to make responsible purchasing decisions? It isn’t an easy question. Vast global industries have been built up around understanding and influencing the tangled web of decisions and motivations that take place when buying... View More
A new documentary TV series, “Food Forward,” highlights the range of issues created and affected by our increasingly unsustainable food ecosystem, as well as the “food rebels” helping to transform it. The 13-episode series premieres on PBS on... View More
The Grocery Manufacturers Association (GMA) has announced it is launching a modernization initiative that will improve the process and increase transparency for making Generally Recognized As Safe (GRAS) determinations of ingredients added to food.GM... View More
Last month my colleague, Trish Wheaton, made a case for why the Sustainability conversation needs to shift from the typical “eco-babble” — high-minded and preachy — into something more relatable and consumer-driven. She describes “a new glo... View More
Gaming, particularly role-playing games (RPGs), is increasingly serious business — US retail revenue from the video game industry was estimated at $887 million as of February 2014, and the global video game industry now exceeds $76 billion with pro... View More