How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys ... View More
Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More
At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More
At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More
A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More
The global environmental industry grew 3.6 percent in 2013, generating revenues of $1.047 trillion, while the U.S. environmental industry grew only 0.7 percent in 2013 compared to 4.5 percent in 2012, according to new research from Environmental Busi... View More
Vermont-based Green Mountain Power (GMP) has become the first utility in the world to become a Certified B Corp, according to a recent announcement.GMP says it is helping to lead a transformation that is delivering cutting edge energy products and se... View More
Hatch, a SheKnows Media program that empowers kids to use media and technology to express themselves in productive ways, announced Monday that it has teamed with Unilever Project Sunlight on The Hunger Project, an initiative that strives to help fami... View More
There is a limit to how much companies can expect consumers to pay for higher sustainability standards—a limit in terms of the price that they will be willing to pay and also in terms of the market share that can be commanded, according to a new re... View More
Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More
Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More
This is the second in a series on Lobbying for Good. ... View More
Fans of Tolkien’s Lord of the Rings trilogy will be familiar with the wretched character Grima Wormtongue, adviser to King Theoden of Rohan. He whispers from the shadows into the ear of the decrepit ruler, urging self-interest and accommodation wit... View More
Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization onl... View More
This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More
In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enha... View More
What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More
Reporting companies find themselves in a colorful landscape of codes, frameworks, indicators. Many of these companies — not only SMEs — are concerned and overburdened by this complexity. Many discussions are summed up with one thing many agree on... View More
The North Face President Todd Spaletto and U.S. Department of the Interior Secretary Sally Jewell have announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC). ... View More
Since launching in 2013, Sustain Condoms, the first Fair Trade-certified brand of condoms, has been cheekily encouraging its target market — women ages 25-35 — to “Do what’s natural.” ... View More