How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 count... View More
In September, The United Nations will launch its post-2015 Development Agenda, which outlines ambitious targets that include ending extreme poverty, promoting equity within and among countries, and addressing climate change on a global scale by 2030.... View More
In their latest reports, two major companies are being forthcoming about respective shortfalls in terms of expected progress toward their long-term sustainability goals.In its latest annual report, released last week, British department store group t... View More
Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launche... View More
Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More
On Friday, the second annual Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands ... View More
For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. ... View More
Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More
As California enters its fourth year of drought, more than 135,000 people have signed a petition to the California Water Resources Control Board to shut down Nestlé’s water bottling operations in the state.Created by the California-based Courage C... View More
From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More
Meijer was facing three compelling realities as it put together its recently released Simply Cook: Easy, Healthy Meals cookbook.First, the Grand Rapids, Michigan-based Midwestern grocery and discount chain in had committed its resources to help food ... View More
After less than two intensive months of campaigning for change in the foodservice industry, The Humane League — a national nonprofit animal advocacy organization with the mission to save animals’ lives and reduce animal suffering — is proud to ... View More
April is Earth Month, and brands are announcing programs to inspire participation in environmental activities and funding campaigns. ... View More
This week, two scorecards revealed how major brands are stacking up when it comes to living up to their commitments to improve their social and environmental stewardship, with Nestlé and Unilever apparently neck and neck for the lead in several area... View More
The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels high... View More
Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More
2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for ... View More
As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats a... View More
Have you already failed your New Year’s resolution to live a healthier and happier life? We are own biggest enemy and the sooner we realize this, the sooner we can begin making real change. Everybody who’s been put in charge of creating change - ... View More
More Than Scientists, launched this week, brings together climate scientists, advocacy organizations and the public in a campaign that offers a glimpse into the stories, views and feelings of various experts on climate change. The campaign shares the... View More