How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
With about one-fifth of the world’s population, China has the ability to significantly contribute to the success of the United Nations’ (UN) Sustainable Development Goals (SDGs). The country made impressive strides in pursuit of the Millennium De... View More
The number of Americans with limited access to fruits and vegetables has climbed to nearly 30 million. In other words, the ‘food desert’ crisis affects roughly one in every ten people in the United States. ... View More
Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle... View More
Canadian health charities are teaming up to battle the problem of childhood obesity in a way that the food and beverage industry is not going to like. More than ten organizations have joined the Stop Marketing to Kids Coalition, including some of Can... View More
This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More
After passing the Senate last week, a bill proposing a federal labeling standard for foods with genetically modified ingredients - and blocking states from creating their own standards - sailed through the US House of Representatives on Thursday, and... View More
This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. ... View More
Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More
As the controversy over genetically modified foods continues to rage amongst consumers and researchers, Greenpeace recently came under fire from 110 Nobel Laureates calling them out for their consistent anti-GMO stance, in particular, against “Gold... View More
Mr. Potato Head was first manufactured back in 1952 as a bundle of plastic parts and pushpins, the idea being that you would stick them into a real potato that would serve as the toy’s head. The first toy ever advertised on television, Mr. Potato H... View More
Struggling to cover basic expenses such as food, housing and education, the roughly 40 million garment workers in Bangladesh, Cambodia, India, Indonesia and other parts of Asia regularly risk physical violence, sexual harassment, starvation, and even... View More
The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the power of brands and organizations to drive positive ... View More
“We’re going to change the world - all of us together. I know we will.” – Max Schorr GOOD is a social impact company that creates stories, experiences, and tools to push the world forward. During a dynamic workshop Monday afternoon, the GOOD ... View More
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More
Language is a virus: Get it wrong and it can kill your venture. Get it right, and it inspires others and spreads like fire. In sustainability, where we are still working to attract new audiences, this can be the difference between engagement and alie... View More
Early on in the Embedding Project, one topic came up more than any other: storytelling. While many companies are experimenting with sharing stories about sustainability as a way to shape their cultures, we also heard that their attempts to do this so... View More
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar label... View More
Academy-Award nominated filmmaker Josh Fox’s latest documentary opens with Fox dancing to The Beatles to celebrate a victory over the gas industry following the production of his startling previous release, Gasland. The new film, entitled How to Le... View More
The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefi... View More