How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More
There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More
Greenwashing practices, combined with claims of corporate social responsibility, have reduced the trust of U.S. consumers who are increasingly recognizing hotels’ green claims may be self-serving, according to a new study in the Journal of Contempo... View More
The 17 Global Goals (also known as the Sustainable Development Goals or SDGs) launched late last month by the United Nations (UN) aim to achieve three main objectives in the next 15 years: end extreme poverty; fight inequality and injustice; and tack... View More
“...almost all fortunes are made out of the capital and labour of other men than those who realise them.” - Lysander SpoonerDo you have to pay to play?If you are a sustainability practitioner and attend events on the topic – do you know the app... View More
The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the c... View More
Amazon, LEGO, BMW, Sanofi, Schneider Electric and Panera Bread have the best public perception for corporate social responsibility (CSR) in the United States, according to a new report by the Reputation Institute. The U.S. CSR RepTrak highlights the ... View More
While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More
Picture streets without litter. Picture an urban oasis. Picture a beautiful forest. Picture This.Such is the goal of Sony Pictures Television Networks, which has decided to put its global reach and services to use to bring viewers' attention to the e... View More
Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More
Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is tur... View More
A documentary based on Naomi Klein’s 2014 book, This Changes Everything, a scathing indictment of capitalism as the driver of our current climate crisis, premieres at the Toronto International Film Festival on Sept. 13. ... View More
Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solvin... View More
Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More
With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can to get inside their heads so that we can approach... View More
Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
With just less than 100 days until the UN’s Conference of the Parties (COP21) in Paris, where leaders from more than 190 countries will gather to discuss a potential new agreement on climate change, another group has emerged, hoping to ensure a fir... View More
The Forest Stewardship Council (FSC), the standard-setting and certification organization for sustainable forestry, will host its 5th annual premier global business event in Durban, South Africa from September 3rd to 5th. In Good Company 2015 (IGC 20... View More
Irish global diversified industrial company Ingersoll Rand has been added to the FTSE4Good Index Series, an equity index series designed to facilitate investment in companies that meet globally recognized corporate responsibility standards.The compan... View More