How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
On Friday, Volkswagen (VW) postponed the publication of its 2015 results and delayed its annual shareholders' meeting “due to remaining open questions and the resulting valuation calculations relating to the diesel emissions issue.” Despite the u... View More
Through Monday, February 15, McDonald’s stores in the U.S. will be swapping toys for books in its Happy Meals. Four children’s books have been specially printed to fit in small Happy Meal boxes, and some stores will have Spanish versions availabl... View More
The popularity of team sports in the U.S. — and the idolatry surrounding star players — makes them a perfect platform for reaching fans and encouraging behavior change on a massive scale. With 190 million fans expected to tune in on Sunday, the S... View More
A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers i... View More
Since March, snack food company KIND Snacks has been facing scrutiny over the labeling of its products. The company has built its brand on its use of natural ingredients in healthy snack products, but according to the U.S. Food and Drug Administratio... View More
21st Century Fox's National Geographic Channel has teamed with Academy Award-nominated director Darren Aronofsky for “One Strange Rock,” an event series exploring the conditions that make Earth the only planet known to sustain life. The project i... View More
Whether or not you believe that genetically modified organisms (GMOs) are safe for human consumption, the fact remains that the majority of American consumers support the labeling of GMO foods. Genetically engineered crops might be here to stay, but ... View More
The Federal Trade Commission announced complaints and proposed court orders barring four national retailers from mislabeling and advertising rayon textiles as made of “bamboo,” and requiring them to pay civil penalties totaling $1.3 million. ... View More
The Environmental Protection Agency (EPA) broke the law with its social media campaign to promote the >Clean Water Rule, according to a US Government Accountability Office (GAO) ruling from earlier this week. ... View More
A satire music video in the style of the 1985 collaboration “We Are The World,” highlights the flawed thinking of climate change deniers, with the help of some celebrities. Mocking the ultra-wealthy Koch brothers, Beau Bridges plays both David an... View More
It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More
Today at the UN Climate Change conference (COP21), the Massachusetts Institute of Technology (MIT) Climate CoLab, in collaboration with the United Nations Secretary-General, announced the launch of a series of global, online contests to help strength... View More
Transparency is a new playing field that many companies will find themselves on, whether or not they want to be there. Rather than resist and risk failure, companies and the customers they serve will benefit by embracing transparency today. In fact, ... View More
SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications... View More
This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More
Do people care about sustainability? And how do we start to have the kind of influence that we want to have? Those were the opening questions from Betsy Henning, the CEO and founder of AHA! — a content-focused agency from Vancouver — as she kicke... View More
Leading brands at this week’s SB ‘15 London will reaffirm that doing good is good for business. At ISEAL Alliance, we wanted to find out why companies were choosing certification as a way to meet their sustainable sourcing goals and what the busi... View More
Soon consumers in the US will come a lot closer to knowing what's in the food they buy thanks to a new standard being introduced by the Grocery Manufacturers Association (GMA). SmartLabel was created to meet the public’s desire for more information... View More
Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserve... View More
Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark ... View More