How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing ... View More
Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than onc... View More
A new “reality feature news show,” ASPIREist, wants to inspire viewers to take action by showcasing people, projects and ideas that are making a difference. Co-hosted by six twenty and thirty-something TED Talk speakers from a variety of fields �... View More
This year, Fashion Revolution’s annual campaign has expanded into a week-long series of events featuring hundreds of activities, stunts and social experiments across 84 countries worldwide. Throughout Fashion Revolution Week, April 18th to 24th, co... View More
Every year, April evokes campaigns and initiatives from companies and nonprofits alike in celebration of Earth Day (April 22) or Earth Month. This year, personal care brand Tom’s of Maine has teamed up with upcycling leader TerraCycle on the#LessWa... View More
Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More
Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several pos... View More
Over 125 cosmetics and personal care products from 14 brands have earned the Environmental Working Group (EWG)’s new verification. The EWG VERIFIED™ program aims to help customers quickly and easily identify products that meet strict ingredient s... View More
Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC. ... View More
The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced wit... View More
On Friday, General Mills announced that it will “soon” start labeling its products that contain genetically modified organism (GMO) ingredients nationwide. With the rationale that it is impractical to label its products for just one state, the co... View More
A futuristic space station, rainforests and oceans will be explored by a cast of diverse kids and their animal friends in a new 3D-animated television show, Planet Blue. The show’s creators hope to inspire environmental awareness among children and... View More
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More
Non-governmental organizations (NGOs) praised Proctor & Gamble (P&G) this week after the family, personal care and household products company expanded its chemical disclosure. P&G has listed the ingredients it uses in its fragrances and s... View More
Air pollution in China is unavoidable, and a huge health problem. Last year, a Berkeley Earth study found that deaths related to the main air pollutant, PM2.5 particles, total 1.6 million a year or 17 percent of China’s mortality rate. ... View More
Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Pata... View More
A new romantic comedy with an environmental message has become the highest-earning film ever shown in China. The Mermaid, a Chinese-Hong Kong co-production, raked in an impressive 2.7 billion yuan ($417 million) in its first two weeks in theaters. ... View More
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continue... View More
Climate change is threatening Sweden’s highest peak. The glacier atop Mount Kebnekaise, the country’s tallest mountain, has been shrinking by an average of a meter a year for the past 15 years due to rising temperatures. As a symbolic gesture, ar... View More