How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More
335 million square kilometers of ocean waters.¹ 2.3 million square kilometers of forests.² Countless mountain peaks, wetlands and deserts. The earth is vast, and with so many areas of need, it can be difficult to feel like any one individual can ma... View More
A Wednesday afternoon session at SB ’15 San Diego explored compelling case studies on designing and implementing consumer-facing water campaigns. Representatives from Waste Management, Stella Artois and Water.org, the National Hockey League, and Wh... View More
SB ’15 San Diego’s final day plenaries centered on what many would describe as the Holy Grail of sustainability engagement: reaching people’s hearts and minds to drive sustainable change. MC’d by Annie Longsworth, founder and CEO of The Siren... View More
On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More
AECOM, Van Alen Institute and 100 Resilient Cities (100RC) on Wednesday launched a new ideas competition calling on multidisciplinary teams of students worldwide to identify risks to urban food, energy or water systems and offer strategies that make ... View More
ISEAL Alliance, the global association for sustainability standards and labels, has launched its new “Challenge the Label” website with downloadable tools that helps companies choose credible sustainability labels for their products. ISEAL’s Di... View More
Matthew Yeomans spoke to a packed house on Tuesday morning, sending the message that social media can no longer be seen as a tactic; it is a fundamental way of doing business — as is sustainability.Yeomans, founder of Sustainly, is a writer and con... View More
In the words of John Ehrenfeld: “Sustainability is the possibility of human and other life flourishing on the earth forever.” But how many conversations actually lead to flourishing? A workshop on Monday afternoon, day one of SB ’15 San Diego, ... View More
On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More
The good news is, there is good news. The bad news is, very few know about it. ... View More
HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More
Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More
I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More
Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More
Climate change is literally killing us, according to some of the nation’s leading medical practitioners, who have found direct and indirect links between it and an increase in respiratory illnesses, cardiovascular disease and heat-related deaths. A... View More
Beekeepers across the United States lost more than 40 percent of their honey bee colonies during the year spanning April 2014 to April 2015, according to the latest results of an annual nationwide survey led by a University of Maryland professor.Whil... View More
Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More
The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easil... View More