How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a cha... View More
B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More
The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More
Greenpeace has begun its latest campaign against Shell, with a month of protests over the oil giant’s plans to drill in the Arctic. ... View More
NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to en... View More
Motivating the public to participate in a campaign can be challenging, especially when it involves changing behaviors or contemplating a social ill that’s more pleasant to forget. But lest society collapse from its ignorance, advocates press on wit... View More
LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and co... View More
A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greas... View More
Although 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent say they have read a CSR report in the past 12 months, according to the recently released 2015 Cone Communications/... View More
Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More
The Union of Concerned Scientists released a report this week documenting the deception tactics used by fossil fuel companies in spreading misinformation about climate change. The Climate Deception Dossiers contains 85 internal memos showing a variet... View More
WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the worl... View More
This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have ... View More
"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More
One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More
More than 60 percent of large buildings qualify as “green,” compared to less than 5 percent of small buildings, according to a new study by CBRE Group and Maastricht University.The 2015 Green Building Adoption Index, a joint project of CBRE and M... View More
Greenpeace is arguably the founder of modern environmental activism. ... View More
Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers t... View More
Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More
Morgan Stanley has announced that it closed on the issuance of a $500 million green bond, its first green bond, as part of the company’s strategy to advance market-based solutions to social and environmental challenges.Funds equal to the net procee... View More